For the first campaign for the re-acquired line, photographer Niall O'Brien collaborated with McQ by driving across the American Northwest capturing images, which evoked the McQ attitude. įollowing the expiration of the contract with SINV SpA with the Spring/Summer 2011 collection, the brand announced on 11 October 2010 that it would take control of the McQ diffusion line by creating a new internal team with the creative direction of Pina Ferlisi, under the leadership of Alexander McQueen creative director Sarah Burton. Pina Ferlisi was appointed as the creative director for the line in June 2010. The Spring/Summer 2011 was the final collection in collaboration with SINV SpA. Promoted as a denim line, the focus of McQ is a youthful target market. The new line carries men's and women's ready-to-wear and accessories, was exclusively designed by Lee Alexander McQueen, manufactured and distributed worldwide by SINV SpA under the terms of a five-year licence agreement with Alexander McQueen. On 27 July 2006, the company launched a lower-priced diffusion line McQ. The number of McQueen stores worldwide had increased to 100 by the end of 2020, with revenues estimated to be €500m in 2020. The company continued to expand globally in the following years, and its product range also expanded. Sarah Burton, who was McQueen's deputy for 14 years, became the creative director for the Alexander McQueen label after his death. At the time of his death, the company had debts of £32 million despite posting profits from handbag sales in 2008. McQueen's suicide was announced on the afternoon of 11 February 2010. This was later expanded with an online store for the UK market in 2010. Īlexander McQueen launched an online store in the US in 2008. The company launched its first women's pre-Spring collection on the runway with its men's collection on 22 June 2008 and has since continued releasing cruise collections since Spring 2010. Īlexander McQueen launched its first menswear collection in Spring/Summer 2005 and continues to show its collections during Milan Fashion Week. Following the takeover, the brand's catwalk presentations were relocated from London to Paris, beginning with the Spring/Summer 2002 collection with The Dance of The Twisted Bull on 6 October 2001. On 31 October 2011, Alexander McQueen opened its first store in Beijing with a runway show. In December 2000, the Gucci Group acquired 51% of his company and appointed him as Creative Director before launching stores in London, Milan, New York, Los Angeles and Las Vegas. ĭuring his time as head designer, McQueen was awarded the title " British Designer of the Year" four times between 19 he was also appointed a CBE and named International Designer of the Year by the Council of Fashion Designers in 2003. In total, McQueen designed 36 collections for his London label, including his MA graduate collection. Alexander McQueen staged lavish and unconventional runway shows, such as a recreation of a shipwreck for his Spring 2003 collection, Spring 2005's human chess game, and the Fall 2006 show, Widows of Culloden, which featured a life-sized hologram of supermodel Kate Moss dressed in yards of rippling fabric. The house's early collections developed its reputation for controversy and shock tactics (earning the title " l'enfant terrible" and "the hooligan of English fashion"), with trousers aptly named " bumsters" and a collection entitled Highland Rape. A display from "Savage Beauty", a retrospective of Alexander McQueen designs at the Metropolitan Museum of Art, New York City, 2011.įounded by designer Alexander McQueen in 1992. History Alternative old logo as it appears on some stores An Alexander McQueen dress from his last show, on display at the Victoria and Albert Museum, London, in 2009. Its current creative director is Sarah Burton. Alexander McQueen is a British luxury fashion house founded by designer Alexander McQueen in 1992.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |